What the Next-Generation Ad Looks Like?

The hinomaru flag was shining on, which can makes you misunderstand it as a scene of the right-wing’s meeting or something, only with the picture without description, but actually not. It’s the meeting for finding a new definition of next-generation advertising of the Internet era, I went to Akasaka to attend.

Planned number of attendees was 150, but actually it reached about 250 in prosperous meeting. This might be the biggest one as a its kind meeting before “ad:tech Tokyo” or the conference of digital marketing industry, which starts next Spring being held in Tokyo as well as in other major cities around the world.

Mr. Taketomi of Oricom and Mr. Shinozaki of D2C organized it, and the greatest members for discussing the issue, ADK-i’s president Mr. Yokoyama, Mr. Suda of Hakuhodo and Mr. Fujita of D2C were being there together, and having a panel discussion.

What they discussed frequently was, in order to come out innovative things in the advertising industry, people must work not only in their job category pre-assigned. Marketing people should understand technologies, engineers should learn marketing, who are usually indulged in technologies.

When I got a business card from someone I saw for the first time, the title on it was somtimes so strange, but I wonder it might be getting usual to use the titles such as “Marketing Engineer” or “Engineering Marketer” in the near future.

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Masaru IKEDA

Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. Now he has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. See this for more bio.