Where Netshare has gone?

I don’t have my physical strength enough to queue for iPhone 3G in front of a Softbank shop, I gave up to get it on the day when the sale started.   However, between appointments on weekdays, when I was walking in the shopping mall in Tokyo’s suburb, I found the shop having some inventories of the product, and I bought one there finally.

iPhone 3G – its appearance and user interface reminds me of Apple’s Newton and General Magic’s Magic cap.   (BTW, these relics of PDAs must be sleeping in my barn.)

There’s a iPhone app called Netshare developed, which enables your PC to connect to Internet via cellphone network with iPhone 3G, it’s getting available and unavailable repeatedly at the iPhone App Store.

Because cellphone operators are concerned that it might break their infrastructure or their business model if a high volume of data traffic flows at flat rate prepared for iPhone usage.

However, eMobile Ltd., an HSDPA operator in Japan, provides flat rate data service for PC users, and so far they face no problem on business model and infrastructure.

It can be considered that, eMobile is a 3G operator, and AT&T and Softbank carring default networks for iPhone 3G are, what are called 2G operators.  (Although they have 3G networks, their business models are still in 2G?)

I understand, the reason why flat rate is flat is, physical costs for constructing and maintaining networks are not always proportionate to the volume of data transfered.

In a long-term perspective, cellphone operators have to invest more for additional facilities, but even if Netshare is not to be available again, iPhone users like operators not to enact regulation controlling the data transmission on intelligent layer.

Moreover, I think Apple and cellphone operators have to establish a new sound business model, even if iPhone apps like Netshare come alive again.

Published by

Masaru IKEDA

Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. Now he has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. See this for more bio.